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中國茶城湄潭??
茶旅經(jīng)濟(jì)??
Tea Industry and Tourism
打造中國茶旅一體化樣本
Develop a County with Tea Industry and Tourism
?湄潭因水得名，以茶聞名
“優(yōu)勢在茶，特色在茶，希望在茶，出路在茶，成敗在茶”。茶葉的價(jià)值分為“茶葉”本身價(jià)值及其外延價(jià)值。以文化依托，帶動(dòng)當(dāng)?shù)芈糜螛I(yè)發(fā)展，同時(shí)，又用旅游業(yè)的興盛反作用于茶產(chǎn)業(yè)，這就是茶葉產(chǎn)業(yè)鏈的外延之一。湄潭將創(chuàng)造以“茶旅游”帶動(dòng)“茶產(chǎn)品”、“茶文化”的茶產(chǎn)業(yè)發(fā)展的新模式。中國茶海、休閑湄潭已成一張亮麗名片。
?Meitan County is famous for its water and tea.
As a local industry, the tea production in Meitan has embodied its advantages and characteristics. It breads hope and success. Its value is not just confined to the tea itself but has its extensional meaning— tea culture. Supported by this kind of culture, we are developing an eco-tourism county. The prosperity of tourism can also lead to the development of tea industry. We are trying a new developing model: Tea Tourism—— Tea Production——Tea Culture.
湄??潭? 茶? 香
為加快推進(jìn)茶產(chǎn)業(yè)鏈的延伸發(fā)展，湄潭在加快茶產(chǎn)業(yè)發(fā)展同時(shí)，明確了“以茶促旅、以旅興茶”發(fā)展思路，提出了“住茶園、品茶飲、購茶產(chǎn)、賞茶景、體驗(yàn)茶俗”的茶旅一體化發(fā)展思路。始終堅(jiān)持以“四在農(nóng)家”為載體，以茶產(chǎn)業(yè)為依托，以“黔北民居”為標(biāo)志，以全國農(nóng)業(yè)旅游示范帶建設(shè)為契機(jī)，以茶文化為內(nèi)涵，構(gòu)建“天下第一大茶壺”、“中國茶?！?、“中國茶城”、“貴州生態(tài)茶博館”、“三百里茶桂長廊”等主要的茶旅一體化景區(qū)，通過政策扶持，定期舉辦茶葉開采節(jié)和茶文化節(jié)等活動(dòng)，開辟發(fā)展鄉(xiāng)村茶文化休閑旅游產(chǎn)業(yè)，譜寫茶旅一體化發(fā)展的新篇章。
For speeding up the development of tea economy chain, Meitan has a clear-cut developing idea of integrating tourism dynamically with tea industry. Through the interaction between them, we can realize our goal of living in a tea park, tasting tea drinks, purchasing tea products, enjoying tea sceneries and experiencing tea customs. We mainly struggle to build a county focusing on tourism industry based on tea products, old and traditional residences and “Nongjiale”——a place in the countryside with characteristics where people can have fun and eat with their family or friends. Motivated by the goal of building an agricultural tourism model county and Supported by the tea culture, we now have a series of scenic spots——a world-class big tea pot, beautiful tea mountains, a tea city, an ecological tea museum, a 150-km-long tea corridor and so on. With the support of the government, we regularly hold activities such as Tea Leaves Picking and Tea Culture Festival, etc. we focus on developing a kind of country leisure tourism with tea culture.
遵義紅 紅中國??
Zunyi Black Tea—a household name all over China
湄? ?潭? ?翠? ?芽
湄潭翠芽
Meitan Cuiya Tea?
獲48次國家級(jí)金獎(jiǎng)?
A brand awarded with 48 National Gold Medal
區(qū)域品牌價(jià)值102.17億元人民幣
Brand value with￥10217000000 Yuan
一生只等一壺茶 湄潭翠芽
游多彩貴州
喝湄潭翠芽
品遵義紅茶
醉美茶香 養(yǎng)生湄潭
湄潭翠芽 遵義紅
為美好的生活? 再添一彩
Wait just for that pot of tea in your life — Meitan Cuiya Tea
Tavel to Colorful Guizhou
Enjoy Zunyi Black Tea?
The best landscape with tea trees, a health preserving place for you
Meitan Cuiya Tea，Zunyi Black Tea
Just for a Better Life
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